Speaker – Kyle Hamar
Kyle Hamar is an expert marketer in both B2B and B2C markets. He is a co-founder of WinningOnShopify.com, where he teaches how to run E-Commerce sites on Shopify. In addition, he is also the Director of Marketing at MedX.
Best KPIs for Content Marketing:
Kyle compares both B2B and B2C worlds for content marketing metrics. In addition, he also provides in-depth insights on what kinds of content would work for various stages of the buyer journey.
Get the answers for:
- What are the KPIs for content marketing?
- What are some good tools to measure content marketing performance?
- How to interpret the results and make decisions on next steps?