About the speaker: Maria Dykstra
Maria Dykstra, a super content marketer, and strategist is also an author and regularly featured writer/speaker in various publications including The Huffington Post and Entrepreneur. She co-founded TreDigital, a content marketing agency, focused on influencer thought leadership.
What you will learn:
Maria discusses why research is considered the least sexy thing to be done by marketers and yet why it is one of the most important things to do for positive content marketing outcomes.