MAY 22, 2018 BY SRINIVAS PENUMAKA

5 Reasons to Attend our B2B Content Marketing Virtual Summit

5 Reasons to Attend our B2B Content Marketing Virtual Summit

MAY 22, 2018 BY SRINIVAS PENUMAKA

5 Reasons to Attend our B2B Content Marketing Virtual Summit

5 Reasons to Attend our B2B Content Marketing Virtual Summit

Qwardo’s B2B Content Marketing Summit is a great opportunity for marketers to learn from experts about proven best practices in all phases in content marketing lifecycle: content creation, promotion, delivery, and performance measurement.

Join us on June 18 as we have speakers talk about the state of content marketing today and where current technologies such as AI, personalization and analytics can help marketers deliver more predictable outcomes.

Why should you attend?

As an organization, if yours is one that depends on successful content marketing or is planning to invest in content marketing to get quality leads, here are some reasons why you might want to attend our B2B Content Marketing Summit.

1. Content Marketing Lifecycle Deconstructed Step By Step

Content marketing is growing more than ever, over 91% B2B marketers use content marketing1 and there is an 18% YoY increase in organizations who are willing to invest2.

So if you haven’t yet started your content marketing story or have just started, this summit is definitely the right place for you. The summit breaks down the entire content marketing lifecycle into four broad categories with extensive coverage on each:

  1. Content Creation
  2. Content Promotion
  3. Content Delivery Optimization
  4. Content ROI

2. Your Gateway to Abundant Quality Leads

If you are already investing in content marketing efforts only to wonder why your content is not drawing in the right traffic and generating leads as you had expected, you are not alone. Reports show over 44% B2B marketers claim to have faced increasing difficulties in capturing audience’s attention2.

The summit hosts speakers who will give you proven tactics to overcome this. It widely covers areas under the role of content in delivering content based on user interests which optimizes lead generation.

3. Brainstorm The Way You Never Did Before

The process of ideation in content creation affects the quality of your content and its performance.

Hear experts discuss their way of sketching out a strategy. Take on their insights about creating persona-specific content, driving content with innovation, influencer-content.

4. Make Your Content Do The Work And You Be The Judge

As content marketing and MarTech is on the rise, it is inevitable that marketers could benefit from analytics that would help them measure and improve ROI. Currently, 47% marketers say they do not measure the ROI of their content and another 18% was unsure about measuring ROI2.

Also, 38% marketers need an easier way to measure ROI, and 27% responded they didn’t know how to do it2. Know which content metrics are essential how content ROI can be measured, from the summit.

5. Curated With Care, Just For You

The summit brings you the exclusive opportunity to get answers to all your content marketing questions, be it content creation or performance measurement, all in one place. All you have to do is register and get started with your content marketing journey right away.

We would love you to attend, so here are the extras
  • Pocket-friendly: Don’t shell out thousands of dollars for expensive conferences. We bring you expert insights at no cost at all.
  • Hassle-free: No need to skip office days, make travel and stay arrangements. Get expert comments delivered to you at your convenience, as many times as you want – all it takes is a one-time registration.
  • Your Voice: Get to know about the industry experts and influencers, interact with them (if you have any particular question, post it to us and we’ll do our best to get it across to the speaker).
Who are the Speakers?

The speakers for the summit include names like:

Maria Dykstra: A super content marketer and strategist, is also an author and regularly featured writer/speaker.

Adriana Tica: Owner of Idunn.pro. Insightful marketer, with more than 8 years of experience.

Steve Groenier: E-Commerce & online marketing leader with 15+ years experience in executing marketing strategies

How do I register?

To register, visit Qwardo’s event page on Eventbrite.com. The sessions will be free for the first 100 registrants and will be available for viewing to all registrants for a period of 90 days.

 

References and citations:

1: Content Marketing Institute’s B2B Content Marketing Report 2017

2: Content Marketing Institute’s B2B Content Marketing Report 2018

Srinivas Penumaka on EmailSrinivas Penumaka on LinkedinSrinivas Penumaka on Twitter
Srinivas Penumaka
Founder and CEO, Qwardo
Srinivas is the founder of Qwardo. A serial entrepreneur, passionate about solving complex marketer problems, Srinivas is a seasoned marketing and product executive with over 20+ years of experience in the High-tech industry. He writes about lead generation, content marketing, and marketing analytics.

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