DECEMBER 5, 2017 BY PRAVEEN SHRIVASTAVA

Offer Content Previews for Gated Content with Qwardo SmartHub

Offer Content Previews for Gated Content with Qwardo SmartHub

DECEMBER 5, 2017 BY PRAVEEN SHRIVASTAVA

Offer Content Previews for Gated Content with Qwardo SmartHub

Offer Content Previews for Gated Content with Qwardo SmartHub

In our previous blog post, we discussed benefits of offering previews of gated content to your prospects to increase content consumption and lead conversions by high-quality prospects.

In this post, we show you how you can implement content previews using Qwardo SmartHub, an intelligent content platform.

A Better Way – Offer Previews of Gated Content with Qwardo SmartHub

With Qwardo SmartHub, your gated content can be previewed to visitors by showing a few pages of the document before offering a lead capture form to continue reading. This encourages more visitors to submit their contact details, after having seen for themselves whether the document can offer value to understanding their business challenges.

Here are the steps involved in creating a more accessible content experience for your prospects.

1. Upload Content to Qwardo’s Content Library

Go to Dashboard -> Content -> Click ‘Add’ button. Upload the document to your Content Library on Qwardo.

 

 

2. Set Lead Capture

Next, click on ‘Settings’ for the Content uploaded, and select ‘Lead Capture Settings’. Enable ‘Lead Capture’ and set number of pages after which the Lead Capture form is to be shown.

 

 

Now, when a visitor views the document on Qwardo SmartHub, a few pages will be read, after which the lead capture form pops up.

 

 

 

PDF documents can be viewed online in an engaging way, without taking the visitor away from the brand’s website. This aids in continuing the customer journey on the site. In addition, it gives more opportunities to convert the visitor to a lead.

Intelligent Lead Capture

For known contacts and accounts, a content hub can ungate content assets to encourage content consumption.

For unknown visitors, previews of the content can be offered. This encourages more visitors to submit their contact details, after having seen for themselves whether the document is of value to them.

Conclusion

Serious buyers appreciate your thought leadership guidance through your premium content in helping them take vital business decisions.  Intelligent Content platforms like Qwardo get you the best of both worlds – make content more accessible to B2B buyers as well as give marketers the ability to capture high-quality leads.

Start your free 30-day trial with Qwardo SmartHub.

 

Praveen Shrivastava
Praveen is a demandgen marketer, with a decade in the enterprise tech industry. Passionate about digital marketing in driving business goals and is never satisfied with status quo. Praveen takes care of marketing at Qwardo.
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