Martech2016

March 20, 2016

Posted by: Srinivas | Categories: Uncategorized| Tags:

[Infographic] Nine Things To Do In San Francisco During MarTech Conference

With 1,000+ attendees, 44 sessions, and 100 sponsors, you will have your hands full as a MarTech attendee. Given that the MarTech Conference is organized over two days, here’s our guide to making the most of your time in San Francisco. We’ve handpicked our recommended places to visit or things to do that are walking […]

March 14, 2016

Posted by: Srinivas | Categories: Blog| Tags:

MarTech 2016: A Handy Guide To Marketing Performance And Attribution Tools

It’s a struggle to show how marketing impacts revenue growth, profitability, and customer retention. How do CMOs translate all the work they do into actual business metrics? Marketing performance and attribution tools prove marketing’s impact on company goals and objectives. Performance and attribution tools instill a sense of accountability for marketing investments. Two-thirds of CMOs […]

March 14, 2016

Posted by: Srinivas | Categories: Blog| Tags:

MarTech 2016: Your Five Minute Guide To Interactive Content Vendors

Research by IDG Enterprise shows that buyers consume an average of eight pieces of content during the sales cycle. How do marketers deliver the right content in the right format to inform and persuade decision makers? DemandGen’s 2015 Content Preferences Survey found that 74% of decision makers have lesser time for reading content. 85% of […]

March 14, 2016

Posted by: Srinivas | Categories: Blog| Tags:

MarTech 2016: An Overview Of Customer Data Platforms

SiriusDecisions estimates that 94% of all marketing qualified leads never turn into actual sales. What explains this disconnect between marketing leads and actual sales outcomes? B2B marketers use point-based lead scoring techniques in marketing automation systems. You assign points for each interaction like content downloads, website visits, and email clicks. Marketing hands over leads to […]

March 14, 2016

Posted by: Srinivas | Categories: Blog| Tags:

MarTech 2016: A Framework To Understand Content Marketing Software

How do marketers create brand awareness, drive lead generation, and foster customer loyalty in a competitive environment? We live in a world where consumers are tuning out conventional marketing messages. Content marketing helps companies nurture and build relationships with prospects by becoming trusted advisors. Why are #contentmarketing strategies, like #blogging, so important? @Forbes shares the […]

March 14, 2016

Posted by: Srinivas | Categories: Blog| Tags:

MarTech 2016: Account Based Marketing Tools – The Shiniest Kids On The Block

Marketing has always been about scale. Marketers have used a combination of print, radio, television, email, search, and social to reach prospects at scale. Account based marketing (ABM) shies away from mass marketing techniques for a more targeted approach. ABM helps sales and marketing teams focus on the highest value accounts for increased revenues and […]

© 2016 Qwardo. All rights reserved.