Watch Maria Dykstra’s interview and learn about her experiences on how to build a successful content marketing campaign at Qwardo’s B2B Content Marketing Virtual Summit.
“When we are creating a marketing campaign we need to think about the 60:30:10 ratio:
60% is the third party content,
30% is the deep research content, and 10% is the promotional content”
Maria Dykstra, a super content marketer, and strategist is also an author and regularly featured writer/speaker in various publications including The Huffington Post and Entrepreneur. She co-founded TreDigital, a content marketing agency, focused on influencer thought leadership.
Maria discusses the nuances of building a successful content marketing campaign, the channels to do it and the ways to measure the effectiveness of your campaign.
Know more about Qwardo’s B2B Content Marketing Virtual Summit.