Watch Maria Dykstra’s interview and learn about her experiences on how to build a successful content marketing campaign at Qwardo’s B2B Content Marketing Virtual Summit.
“When we are creating a marketing campaign we need to think about the 60:30:10 ratio:
60% is the third party content,
30% is the deep research content, and 10% is the promotional content”
Maria Dykstra, a super content marketer, and strategist is also an author and regularly featured writer/speaker in various publications including The Huffington Post and Entrepreneur. She co-founded TreDigital, a content marketing agency, focused on influencer thought leadership.
Maria discusses the nuances of building a successful content marketing campaign, the channels to do it and the ways to measure the effectiveness of your campaign.
To watch the entire interview, register today.
Know more about Qwardo’s B2B Content Marketing Virtual Summit.