You get little feedback to know whether the content you are creating is actually being read by your leads. That’s because when they download your content, you no longer have any way to tell if they are reading one page or multiple pages or the entire document. You can’t tell if they just skimmed through the content or actually took time to read it.
Increase ROI with Content Consumption Insights
Are you creating the right content?
Consumption Insights Will Help
Insights such as completion rates, time spent, and account information like company information will tell you if the content assets are liked by your target audience. Whether it is a case study, white paper, or an explainer video, you want to make sure it is resonating with your audience.
From downloads to completion rates
Get average completion rates, conversion rates, avg time spent, views, leads and downloads.
Know which type of content is working
Compare views, completion rates, conversion rates, leads and downloads across your videos, case studies, white papers, ebooks and other premium content
Know which content is working well for which audience
Know exactly how much of your content is being consumed by which companies and visitors from various segments. Optimize and increase the ROI of your content marketing strategy.
Current landing page
Host your premium content on SmartHub and drive traffic directly or with CTAs.
Current landing page
Qwardo captures content consumption analytics as the visitor is viewing the content.
Qwardo SmartHub
Consumption analytics are available in Qwardo platform at company, contact, and aggregate levels.
Qwardo SmartHub
Analyze content performance to determine which content is working best with your target audience.
Add PDFs, PPTs, and Videos
Set Lead Capture Settings (optional)
Drive Traffic either directly or with CTAs
Review dashboard for content consumption analytics
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