Content Creation for Different Personas

Learn how to create content for different personas at Qwardo’s B2B Content Marketing Virtual Summit.

Speaker – Pradeep Chopra

Pradeep Chopra, CEO and Co-founder Digital Vidya, is an entrepreneur by profession and a digital marketer by passion. Speaker at global conferences such as SES US, ad:tech, World Blogger & Social Media Summit Malaysia, NASSCOM India Leadership Forum. Contributes to Wall Street Journal, Entrepreneur & Inc Magazines by sharing his passion for Digital Marketing & Entrepreneurship.

What you will learn:

Pradeep discusses the nuances of content creation. The science of understanding buyer interests, mapping them and developing content based on the inputs.

Other questions that will be covered

  • Why create persona-specific content?
  • How to approach creating content for different personas?
  • What kind of content works for different personas?
  • While creating content, how much of it should be curated from other sources?


To watch the entire interview, register today.

Know more about Qwardo’s B2B Content Marketing Virtual Summit.

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