Best Practices in Content Marketing with Channel Partners

Watch Mike Moore’s interview and learn from his insights about content marketing with channel partners at Qwardo’s B2B Content Marketing Virtual Summit

Mike Moore

Mike Moore is the Vice President of Channel Strategy at Averetek – a channel marketing automation software company, and the author of Marketing Multiplied. He has deep experience in the channel, sales and marketing over the course of his 23-year career in software, SaaS, and other technology with roles at Microsoft, Progress Software, GE Healthcare and in the IT channel

What you will learn:

Mike discusses his insights and experiences of having with different channels. He discusses how these channels could help build greater credibility for your company being outsiders.

Other questions that will be covered

  • Challenges for marketing with channel partners, especially when it comes to content?
  • How can we take advantage of the mainstream content and use it with channel partners?
  • How to enable timely content delivery to channel partners?
  • Best way to manage content lifecycle? How to find content needs, create content, get feedback, update and retire?
  • How do you measure the ROI of partner marketing, when it comes to content?


To watch the entire interview, register today.

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