Best Practices in Content Marketing with Channel Partners

Watch our interview with Mike Moore and learn about the secrets of content marketing with channel partners at Qwardo’s B2B Content Marketing Virtual Summit

About the speaker: Mike Moore

Mike Moore is the Vice President of Channel Strategy at Averetek – a channel marketing automation software company, and the author of Marketing Multiplied. He has deep experience in the channel, sales and marketing over the course of his 23-year career in software, SaaS, and other technology with roles at Microsoft, Progress Software, GE Healthcare and in the IT channel

What you will learn:

Mike discusses his insights and experiences of having with different channels. He discusses how these channels could help build greater credibility for your company being outsiders.

Other questions that will be covered

  • Challenges for marketing with channel partners, especially when it comes to content?
  • How can we take advantage of the mainstream content and use it with channel partners?
  • How to enable timely content delivery to channel partners?
  • Best way to manage content lifecycle? How to find content needs, create content, get feedback, update and retire?
  • How do you measure the ROI of partner marketing, when it comes to content?


To watch the entire interview, register today.

Know more about Qwardo’s B2B Content Marketing Virtual Summit.

Watch the sessions

Understand Through Partner Marketing

Marketing Multiplied

Taking advantage of Mainstream Content for Partners

Relationship between Content and Partner marketing

Nurturing Partners with To-partner Marketing

Managing GTM Plans and Content Strategies

Managing Content Refresh for Partners

Get Ahead of the Game for Content Strategy for Partners

Measuring ROI of Content Marketing with Partners

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