While you are drowning in event logistics, is your website and content marketing working effectively to drive more leads for your events?
With Qwardo, they will work as hard as you – before, during and after events.
Identify Hot Accounts that visit your site, learn their interests and send Sales invites.
Present the right content and call to actions at the right time based on the event and build awareness.
Promote your booth, speaking sessions, demos with dynamic CTAs to hot prospects.
Share collateral in Qwardo SmartHub to track interest, give CTAs, and send Sales alerts. Selectively ungate content for chosen segments.
Capture leads with flexible lead capture and know whether your content is working well with target audiences with content consumption insights.
Create a content bundle with all content related to your event (videos, blogs, product pages, datasheets, call to actions, offers) and share with Leads as trackable links to gauge interest and qualify.
Send sales alerts on hot accounts and leads
Upload target account and lead lists and/or augment targets with new accounts and leads on your site use accounts.
Create segments with one or more criteria – campaigns, locations, user behavior etc.
Define CTAs for each segment, including content recommendations, videos, signups, poll questions
Analyze engagement rates and fine tune buyer journeys to optimize conversions.