Exit offers are a popular technique to convert visitors who are about to leave a website or a landing page. These are usually popups that are triggered the instant the visitors shows an intent to exit. Exit offers could be a special discount offer or a free download and so on.
Exit offers on landing pages that hold gated content don’t work very well as content is still gated as the user is given a popup to convert and download the document.
Intelligent Content Engagement platforms can deliver an exit offer with a content preview option that can take visitors directly to the document. Visitors are permitted to read a few pages before a lead capture form appears. This process increases conversions typically by 10%.