Dynamic CTAs

A Call to Action (CTA) is a highlighted message that marketers offer to website visitors by attracting their attention, using visuals that stand out. A CTA could be a popup or an embedded banner or a simple button on a page. Examples of CTAs are “know more”, “download”, “buy now”, “sign up”, “request a demo/quote”, “watch now”, “contact us”.

Dynamic CTAs are triggered by user behavior or user types or source.

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