David Van Everen
David Van Everen, Vice President – Corporate Marketing at Mirantis, has 15 years of experience defining and bringing world-class software products to market. An innovator in bringing the power of cloud computing to contact center and customer service applications.
What you will learn:
David discusses the nuances of how to put forth powerful content which could influence your audience to take the next step forward.
Get answers for:
- How to optimize content marketing to align with the purchasing process for better sales outcomes?
- How much do decision-makers rely on the content generated by content marketing?
- Are there sources other than the brand’s website that could influence a decision maker?
- How can an enterprise use 3rd party content to engage decision makers?