Uncover Trending Topics On Your Website
As you create new content, your website covers a variety of topics for different customer segments. Is there a way to know which topics are trending with your recent visitors across your content assets?
Are you leaving gaps in your content strategy missing what customers are actively searching for in their journey?
Keep your content strategy close, your competitor’s’ strategy closer.
Qwardo scans your website and tells you what kind of content you are hosting today, across multiple formats: videos, white papers, case studies, brochures, webinars, ebooks, blog posts. Learn the coverage of your key topics across your webpages and content assets.
Analyze and optimize your Content Strategy
Get an overview of the key topics on your website that are trending with your visitors across all web pages and content and topics. Identify gaps between your content strategy and what your visitors are consuming and looking for. Get ideas for creating new content and campaigns
Plan Content Strategy Around Interests from Target Accounts
Go beyond your gut feel to figure out what and how much content you need to convert your target accounts.
To create new content that your visitors find compelling, Qwardo offers an analysis of topics that are trending with your visitors. Engage visitors with the content and topics that are trending with similar visitors to get higher engagement rates, lower bounce rates, and more conversions.
To get more high quality traffic and lead conversions, run campaigns around topics that are trending with your visitors.
Identify Target Accounts for Demand Generation Campaigns
Identify the matching accounts interested in a specific topic and run a campaign using Email with the relevant content.
Qualify Accounts for Retargeting or Social Ads
Qwardo automatically detects company domains of visiting prospects, interested topics, and intent to engage, so that you can refine your targeting on Facebook and LinkedIn to hot accounts with right content.
Compare your content marketing and assets with your competitors so that you know where you are ahead and where you are lagging behind.
Compare topics on your website with your competitors to know how they are positioning their product and where they are focusing in terms of topics.
Get alerts on new content and content changes from your competitors’ websites so that you can take an immediate action to build new content or modify existing content
Qwardo Content Insights
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Qwardo Content Insights
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