About 76 percent of enterprise marketers* are not satisfied with the effectiveness of their content marketing strategy. How can you increase content engagement, conversions, and lead quality?
Here’s why you need a content engagement platform:
- Understand your visitors’ interests and get actionable insights
- Bubble up right content to visitors based on their context and interests
- Get more opportunities to convert visitors
- Determine which content worked well
This Buyers’ Guide walks you through content engagement platforms, highlighting what you need to look for, and when to adopt one.
*Source: 2017 B2B Content Marketing Trends report from the Content Marketing Institute